\u4e92\u8054\u7f51\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\uff0c\u7f51\u7edc\u9690\u79c1\u53ca\u5b89\u5168\u4ea6\u6210\u4e3a\u5173\u6ce8\u7684\u7126\u70b9\uff0cK Media Marketing\u79c1\u4eba\u6709\u9650\u516c\u53f8\uff08K Media\uff09\u4e3a\u6539\u53d8\u6570\u636e\u751f\u6210\u548c\u4f7f\u7528\u65b9\u6cd5\uff0c\u7279\u522b\u4e0eVYPA\u9a6c\u6765\u897f\u4e9a\u79c1\u4eba\u6709\u9650\u516c\u53f8\u5408\u4f5c\uff0c\u900f\u8fc7\u540e\u8005\u6240\u63d0\u4f9b\u7684\u5b9e\u65f6\uff08real-time\uff09\u6280\u672f\uff0c\u4ee5\u8fdb\u4e00\u6b65\u786e\u4fdd\u8bfb\u8005\u3001\u8ba2\u9605\u8005\u3001\u5e7f\u544a\u5546\u548c\u8d5e\u52a9\u5546\u5b89\u5168\uff0c\u540c\u65f6\u964d\u4f4e\u9690\u79c1\u98ce\u9669\u3002<\/p>\n\n\n\n
K Media Marketing\u603b\u7ecf\u7406\uff08\u9500\u552e\uff09\u9648\u653f\u680b\u6307\u51fa\uff0c\u5728\u7ecf\u8fc7\u7ea618\u81f320\u4e2a\u6708\u6df1\u5165\u7814\u7a76\u540e\uff0cK Media\u51b3\u5b9a\u4e0eVYPA\u9a6c\u6765\u897f\u4e9a\u7b7e\u7f72\u5408\u4f5c\u534f\u8bae\uff0c\u4ee5\u4fdd\u969c\u5927\u9a6c\u4eba\u9690\u79c1\u548c\u5b89\u5168\u4f5c\u4e3a\u6838\u5fc3\u57fa\u7840\uff0c\u5171\u540c\u5b8c\u6210\u613f\u666f\u548c\u4f7f\u547d\uff1bVYPA\u9a6c\u6765\u897f\u4e9a\u7684\u6bcd\u516c\u53f8\u5219\u662f\u603b\u90e8\u8bbe\u5728\u7f8e\u56fd\u4f5b\u7f57\u91cc\u8fbe\u5dde\u7684VYPA Corporation\u516c\u53f8\u3002<\/p>\n\n\n\n
\u4e8e2020\u5e74\u521b\u7acb\u7684K Media Marketing\uff0c\u65e8\u5728\u5a92\u4f53\u73af\u5883\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u8fc5\u901f\u53d8\u5316\u4e0b\uff0c\u4e3a\u542f\u5fb7\u884c\u96c6\u56e2\uff08KTS Group\uff09\u65d7\u4e0b\u5a92\u4f53\uff0c\u5305\u62ec Tea FM \u3001\u8bd7\u534e\u65e5\u62a5\u3001\u5a46\u7f57\u6d32\u90ae\u62a5\u3001\u9a6c\u6765\u6587\u300a Utusan Borneo \u300b\u5a46\u7f57\u6d32\u524d\u950b\u62a5\u3001\u4e1c\u65b9\u65e5\u62a5\u548c\u8d44\u6c47\uff08The Busy Weekly\uff09\u6253\u9020\u4e00\u4e2a\u5171\u4eab\u8d44\u6e90\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n
\u5728\u672a\u6765\u6570\u6708\uff0cK Media Marketing\u5c06\u4f1a\u63a8\u51fa\u201cK+\u201d\uff0c\u4e00\u4e2a\u5168\u65b0\u4e13\u4e3aK-Media\u8bfb\u8005\u3001\u8ba2\u9605\u8005\u3001\u5e7f\u544a\u5546\u548c\u8d5e\u52a9\u5546\u6253\u9020\u62e5\u6709\u66f4\u9ad8\u4e2a\u4eba\u9690\u79c1\u548c\u5b89\u5168\u4f53\u9a8c\u7684\u5e73\u53f0\u3002\u900f\u8fc7K+\u6570\u7801\u5a92\u4f53\u5ba4\uff08K+ Digital Media Rooms\uff09\uff0cK-Media Marketing\u5c06\u6295\u5165\u6570\u7801\u7ecf\u6d4e\u5708\uff0c\u5e76\u572830\u4ebf\u7f8e\u5143\uff08\u7ea6132\u4ebf240\u4e07\u4ee4\u5409\uff09\u7684\u6570\u7801\u7ecf\u6d4e\u5e02\u573a\u4e2d\u5206\u4e00\u676f\u7fb9\u3002<\/p>\n\n\n\n
\u201c\u968f\u8457\u900f\u8fc7K+\u6570\u7801\u5a92\u4f53\u5ba4\u664b\u8eab\u5de5\u4e1a\u9769\u547d4.0\uff0c\u4e3a\u8ba9\u8bfb\u8005\u548c\u5168\u9a6c\u4eba\u6c11\u80fd\u4e86\u89e3\u7b2c\u4e00\u65b9\u6570\u636e\uff08firstpartydata\uff09\u548c\u6570\u7801\u6d01\u51c0\u5ba4\uff08Data Clean Room\uff09\u662f\u6700\u6709\u4ef7\u503c\u7684\u8d44\u4ea7\uff0cK Media Marketing\u5c06\u4f1a\u53d1\u5e03\u66f4\u591a\u76f8\u5173\u5177\u6559\u80b2\u3001\u8c03\u67e5\u548c\u542f\u53d1\u6027\u7684\u8d44\u8baf\u548c\u62a5\u5bfc\u201d<\/p>\n\n\n\n
K Media Marketing\u4f1a\u8fc8\u5f00\u7b2c\u4e00\u6b65\u6253\u9020\u201c\u6570\u7801\u6d01\u51c0\u5ba4\u201d\uff0c\u4e5f\u662f\u57fa\u4e8e\u6211\u56fd\u5e7f\u6cdb\u5b58\u5728\u7f51\u7edc\u653b\u51fb\u95ee\u9898\u3002\u800c\u6570\u7801\u6d01\u51c0\u5ba4\u662f\u4e00\u9879\u4fdd\u62a4\u9690\u79c1\u6280\u672f\uff0c\u53ef\u628a\u5e7f\u544a\u5546\u3001\u6570\u636e\u63d0\u4f9b\u5546\u548c\u6570\u636e\u4e70\u5bb6\u7684\u6570\u636e\u9694\u79bb\uff0c\u5e76\u5728\u4fdd\u6301\u6570\u636e\u533f\u540d\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u5206\u6790\u3002\u900f\u8fc7\u8fd9\u9879\u6280\u672f\u53ef\u51cf\u5c11\u6570\u636e\u6ee5\u7528\u548c\u6cc4\u6f0f\u7684\u98ce\u9669\uff0c\u5e76\u786e\u4fdd\u6570\u636e\u7684\u62e5\u6709\u8005\u80fd\u591f\u638c\u63e1\u5176\u6570\u636e\u7684\u4f7f\u7528\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u9648\u653f\u680b\u6307\u51fa\uff0c\u6570\u7801\u6d01\u51c0\u5ba4\u5c06\u4f1a\u8ba9\u8bfb\u8005\u6709\u66f4\u5b89\u5168\u7684\u4f53\u9a8c\uff0c\u56e0\u4e3a\u5b83\u5c31\u72b9\u5982\u6d0b\u8471\u822c\u6709\u591a\u5c42\u7684\u5b89\u5168\u4fdd\u62a4\u3002<\/p>\n\n\n\n
\u4ed6\u8bf4\uff0c\u900f\u8fc7\u4e0eVYPA\u7684\u5408\u4f5c\uff0cK Media Marketing\u4e0d\u4ec5\u53ef\u5b9e\u73b0\u4e3a\u5168\u9a6c\u63d0\u4f9b\u5b9e\u65f6\u670d\u52a1\uff0c\u4e5f\u53ef\u5f3a\u5316\u65d7\u4e0b\u5a92\u4f53\u5728\u7f51\u7edc\u53d1\u5e03\u548c\u5370\u5237\u51fa\u7248\u7684\u5185\u5bb9\u3002\u6b64\u5916\uff0cK Media Marketing\u4e5f\u8ba1\u5212\u4e3e\u529e\u865a\u62df\u535a\u89c8\u4f1a\uff0c\u5373\u73b0\u6709\u548c\u6f5c\u5728\u5ba2\u6237\u53ef\u5728K Media Marketing\u5e73\u53f0\u4ee5\u865a\u62df\u5c55\u793a\u5e97\u9500\u552e\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u8fd9\u610f\u5473\u8457\u6570\u7801\u9500\u552e\u5c06\u4f1a\u8fdb\u5165\u4e00\u4e2a\u66f4\u9ad8\u5c42\u6b21\u3002<\/p>\n\n\n\n
\u9648\u653f\u680b\u7eed\u8bf4\uff0cVYPA\u6240\u63d0\u4f9b\u7684\u6570\u7801\u5a92\u4f53\u5ba4\uff08Digital Media Rooms\uff09\uff0c\u662f\u8fc4\u4eca\u4ed6\u6240\u4f53\u9a8c\u8fc7\u6700\u5f3a\u5927\u7684\u6570\u7801\u6d01\u51c0\u5ba4\u3002<\/p>\n\n\n\n
\u201c\u6211\u4eec\u4e5f\u53d1\u73b0\u900f\u8fc7\u8fd9\u4e2a\u5e73\u53f0\u53ef\u4e3e\u529e\u548c\u5b9e\u73b0\u66f4\u591a\u5728\u7ebf\u5b9e\u65f6\uff08real-time online\uff09\u6d3b\u52a8\uff0c\u5305\u62ec\u5728\u7ebf\u6f14\u5531\u4f1a\u3001\u5c55\u89c8\u548c\u96f6\u552e\u7b49\u7b49\u3002\u201d<\/p>\n\n\n\n
\u4ed6\u8bf4\uff0c\u5180\u671bVYPA\u7684\u5408\u4f5c\u80fd\u628aK Media Makerting\u4e1a\u52a1\u591a\u5143\u5316\uff0c\u5e76\u62d3\u5c55\u81f3\u66f4\u591a\u4e0d\u540c\u9886\u57df\uff0c\u8fd9\u662f\u56e0\u4e3a\u73b0\u5728\u7684\u5e7f\u544a\u9700\u6c42\u6bd4\u4ee5\u5f80\u9ad8\u51fa\u8bb8\u591a\u3002<\/p>\n\n\n\n
VYPA\u9a6c\u6765\u897f\u4e9a\u8463\u4e8b\u7ecf\u7406M.\u5a01\u5609\u4ec1\u4e39\u5219\u8bf4\uff0c\u6570\u7801\u6d01\u51c0\u5ba4\u72b9\u5982\u5e7f\u544a\u6570\u636e\u7684\u5355\u4e00\u7a7a\u95f4\uff0c\u5373\u66f4\u9690\u79c1\u548c\u5b89\u5168\u3002K Media Makerting\u5df2\u8e0f\u51fa\u7b2c\u4e00\u6b65\u4e3a\u8bfb\u8005\uff0c\u751a\u81f3\u662f\u5168\u56fd\u4eba\u6c11\u6295\u5165\u5230\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u66f4\u662f\u81f4\u529b\u4e3a\u7528\u6237\u3001\u5e7f\u544a\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u6700\u4f73\u670d\u52a1\u5411\u524d\u8fc8\u8fdb\u7684\u4e00\u5927\u6b65\u3002<\/p>\n\n\n\n
\u201c\u8fd9\u4e5f\u662f\u6211\u4eec\u9996\u6b21\u5b9e\u73b0\u79d1\u6280\u516c\u53f8\u548c\u4f20\u7edf\u516c\u53f8\u5408\u4f5c\uff0c\u4ee5\u4fbf\u751f\u4ea7\u65b0\u6570\u7801\u5a92\u4f53\u3001\u5de5\u4f5c\u3001\u6280\u80fd\u548c\u76c8\u5229\u6e20\u9053\uff0c\u8fd9\u5c06\u6210\u4e3a\u5176\u4ed6\u4eba\u6548\u4eff\u5bf9\u8c61\u3002\u201d<\/p>\n\n\n\n
\u5728\u672a\u6765\u6570\u6708\uff0cK Media Marketing\u4f1a\u900f\u8fc7\u6240\u6709\u5e73\u53f0\u53d1\u5e03\u4e0e\u6570\u7801\u6d01\u51c0\u5ba4\u3001\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u7f51\u7edc\u5b89\u5168\u7684\u8d44\u8baf\uff0c\u4ee5\u6559\u80b2\u548c\u8ba9\u8bfb\u8005\u4e86\u89e3\u66f4\u591a\u76f8\u5173\u8d44\u8baf\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e92\u8054\u7f51\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\uff0c\u7f51\u7edc\u9690\u79c1\u53ca\u5b89\u5168\u4ea6\u6210\u4e3a\u5173\u6ce8\u7684\u7126\u70b9\uff0cK Media Marketing\u79c1\u4eba\u6709\u9650\u516c\u53f8\uff08K […]<\/p>\n","protected":false},"author":3,"featured_media":6819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-21"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/posts\/6818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teafm.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6818"}],"version-history":[{"count":1,"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/posts\/6818\/revisions"}],"predecessor-version":[{"id":6820,"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/posts\/6818\/revisions\/6820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teafm.com.my\/index.php?rest_route=\/wp\/v2\/media\/6819"}],"wp:attachment":[{"href":"https:\/\/teafm.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teafm.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teafm.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}